The arrival of every industrial revolution seems to be quiet, but it has long been signaled. After the completion of the first industrial revolution from fixed frequency to frequency conversion, the air conditioning industry is ushering in the second revolution, releasing signals and fully leading Hisense air conditioning. On March 29, the second China (Guangzhou) National Air Purification Industry Expo and Summit Forum opened in Pazhou, Guangzhou, Hisense Fresh air conditioning with a bright series of new products, and received the 2022 "Nanshan Award" honor from Academician Zhong Nanshan.

Li Benwei, deputy chief engineer and general manager of Global Product Management Department of Hisense Air Conditioning Company, as a representative from the air conditioning industry, stressed in his keynote speech at the opening ceremony that breathing is the foundation of life, whether it is the elderly, children or young and middle-aged, the air quality is closely related to life and health. Especially in the post-epidemic era, people pay more attention to breathing health and fresh air, and the first step to make indoor air ecological health is to introduce fresh air and discharge pollution. Simply put, it is to refresh the indoor environment.

Whether it is to lead the health concept and healthy lifestyle by opening the fresh air conditioned track, or to win the "Nanshan Award" known as the "Oscar" in the air purification field and be affirmed by Academician Zhong Nanshan, Hisense's leading advantage in the fresh air conditioned track is undoubtedly evident. In recent years, with the continuous layout of Hisense fresh air conditioning in products, technology, standards, markets and other dimensions, the wave of consumer popularity of fresh air conditioning has also accelerated, and finally Hisense planted the seeds of "choosing healthy air conditioning to choose fresh air conditioning", and also bore the fruits of "choosing Hisense fresh air conditioning to choose Hisense" in the market.

In the face of uncertain market environment and stock competition, the air conditioning industry continues to be under pressure. According to total data, the omnichannel sales of China's air conditioning market in 2022 fell by 3.3% year-on-year. In contrast, the fresh air conditioning category continues to rise against the trend: according to Zhongyi Kang data, the volume of fresh air conditioning in 2022 increased by 83% and 57.9% respectively. Obviously, in the mature air conditioning industry, enterprises need to accurately penetrate the needs of users to find the "deep water area" of development, and fresh air conditioning is undoubtedly the breakthrough for industrial upward and consumption upgrading.

On the one hand, this is the inevitable result of user demand upgrade: when health has become the most concerned topic of people, want to breathe fresh, clean, healthy oxygen-rich natural good air indoors, fresh air conditioning has become a new "just need". The more important point is that the fresh air conditioning market has gone through the initial exploration, and under the leadership of Hisense air conditioning and other leading enterprises, constantly improve the technology, products, standards, market, and user experience, and is entering the mature stage of market expansion.

However, in the field of fresh air conditioning Hisense air conditioning is not only the earliest layout, but also the most continuous promoter, or today's consumer trend leader. As early as 2007, Hisense air conditioning anchored the new wind direction, and launched China's first new air conditioning "honor" in the second year, and then continued to iterate the spring breeze series, bright series and other products. At the same time, it has successively released the "White Paper on the Development of Fresh Air Conditioning Industry", "Technical Specifications for the Evaluation of Fresh Air Oxygenated Health Air conditioning", "White Paper on the Development of fresh air conditioning Technology", and led the development of the first group standard and industry standard for fresh air conditioning.